Simplicit-e® Private Exchange

exchange_simpliciteCompany name: AIA Benefits Resource Group – a division of American Insurance Administrators, Inc. (AIA)

Marketplace name: Simplicit-e® Private Exchange

Technology used to power platform: Liazon’s Bright Choice platform

CEO or Practice Leader:  Dan Dorsheimer, Principal and Founder of AIA.

Main Location / Headquarters:  Mechanicsburg, PA

Founded / Exchange Launched: Announced December 2013, and made available for early 2014 health insurance effective dates.

Website: Please click here

Membership/number of lives currently on platform: TBD

Segment size preference (“target business size”):  Supports groups of 50 to 20,000 employees.  However, the company’s website states that upcoming phases of Simplicit-e® will include solutions designed for small group, individuals and strategic partners.

States of operation (if available):

Are employers required to use a defined contribution: Yes

Carriers Offered:  Multiple insurers are offered including both regional and national

Decision Support: Utilizes Bright Choice’s decision support tools

How Does Exchange Get Compensated:

Standard or Custom Product Configuration:

Do They Utilize Additional Technology Company Solutions: Yes

Single-carrier or Multi-carrier: Multi-Carrier