Company name: AIA Benefits Resource Group – a division of American Insurance Administrators, Inc. (AIA)
Marketplace name: Simplicit-e® Private Exchange
Technology used to power platform: Liazon’s Bright Choice platform
CEO or Practice Leader: Dan Dorsheimer, Principal and Founder of AIA.
Main Location / Headquarters: Mechanicsburg, PA
Founded / Exchange Launched: Announced December 2013, and made available for early 2014 health insurance effective dates.
Website: Please click here
Membership/number of lives currently on platform: TBD
Segment size preference (“target business size”): Supports groups of 50 to 20,000 employees. However, the company’s website states that upcoming phases of Simplicit-e® will include solutions designed for small group, individuals and strategic partners.
States of operation (if available):
Are employers required to use a defined contribution: Yes
Carriers Offered: Multiple insurers are offered including both regional and national
Decision Support: Utilizes Bright Choice’s decision support tools
How Does Exchange Get Compensated:
Standard or Custom Product Configuration:
Do They Utilize Additional Technology Company Solutions: Yes
Single-carrier or Multi-carrier: Multi-Carrier
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