Marketplace name: My Blue Choices
Technology used to power platform: Liazon’s Bright Choices
CEO or Practice Leader: Andrew Dreyfus –CEO of BCBS of MA
Main Location / Headquarters: Boston, MA
Founded / Exchange Launched: 2014
Website: Please click here
Membership/number of lives currently on platform: My Blue Choices now has 12 accounts, including companies with as little 17 enrolled employees to as many as 900 enrolled employees
Segment size preference (“target business size”): Available to Blue Cross accounts with more than 20 eligible employees
States of operation (if available): MA
Are employers required to use a defined contribution: Yes
Carriers Offered: Blue Cross Blue Shield
Decision Support: Employees can expect to find an educated process detailing the different plans on the exchange, with a guided survey that can even help make choices. Users can also compare and contrast options side by side. Based upon any background information provided, My Blue Choices will recommend personalized coverage options to help employees decide which options to choose.
Do they Utilize Other Technology Company Solutions: Yes, Blue Cross contracted with Liazon, a vendor that specializes in private exchanges, to create and administer My Blue Choices.
Single-carrier or Multi-carrier: Single carrier