exchange_glidepathCompany name: Blue Cross Blue Shield of Michigan

Marketplace name: GlidePath

Technology used to power platform: Bloom Health

CEO or Practice Leader: Jason Hover, director of group business strategy for Blue Cross Blue Shield of Michigan

Main Location / Headquarters:  Detroit, MI

Founded / Exchange Launched: 2011

Website: Please click here

Membership/number of lives currently on platform: So far, 65 businesses have signed onto the GlidePath exchange, representing approximately 25,000 individuals

Segment size preference (“target business size”): Can accommodate any company with 51 employees or more.

States of operation (if available): Michigan

Are employers required to use a defined contribution: GlidePath is structured around a defined contribution. Employers set aside a certain dollar amount they’ll contribute to an employee’s health insurance plan. The individual employee then chooses — from a list of GlidePath options — how to use that money.

Carriers Offered: Blue Cross Blue Shield

Decision Support: On-line decision-support tools and by-phone GlidePath Advisors walk employees through enrollment. GlidePath’s online platform aims to make an intuitive enrollment process. The platform includes an “intelligent survey” that transforms the software into a user-specific, needs based enrollment coach.

How does exchange get compensated: TBD

Standard or Custom Product Configuration: GlidePath offers 10 different benefit packages for Blue Cross.

Single-carrier or Multi-carrier: Single