Marketplace name: Broad Reach Benefits Private Exchange
Technology used to power platform: Liazon’s Bright Choices
CEO or Practice Leader: Philip Cohen – President at Broad Reach Benefits
Main Location / Headquarters: Madison, NJ
Founded / Exchange Launched: 2012
Website: Please click here.
Membership/number of lives currently on platform: TBD
Segment size preference (“target business size”):
States of operation (if available): New Jersey
Are employers required to use a defined contribution: Yes
Carriers Offered: Regional and national carriers
Decision Support: Utilizes Bright Choice’s decision support technology; when employees log in to Bright Choices, they will have access to a sophisticated questionnaire which leads them through a series of questions, and then makes recommendations given their health profile, financial status, risk tolerance, and preferences. It reveals the actual costs of benefits and educates them to make informed decisions.
How Does Exchange Get Compensated:
Standard or Custom Product Configuration:
Do They Utilize Additional Technology Company Solutions: Yes
Single-carrier or Multi-carrier: Multi-carrier