BlueBenefits Center


Company name: Blue Cross and Blue Shield of North Carolina

Marketplace name: BlueBenefits Center

Technology used to power platform: Connecture Inc.

CEO or Practice Leader:  Steve Crist, vice president of group market sales for BCBSNC

Main Location / Headquarters:  Chapel Hill, NC

Founded / Exchange Launched: The Blues plan on June 20, 2014 launched BlueBenefits Center. BCBSNC’s new private exchange is open for businesses with plan effective dates beginning Sept. 1.

Website: Please click here

Membership/number of lives currently on platform: TBD

Segment size preference (“target business size”): Available for employers with 50 or more employees. A small group option will appear later in the year.

States of operation (if available):  North Carolina

Are employers required to use a defined contribution: Yes

Carriers Offered: BCBS

Decision Support: Using a guided tool, employees will be asked a series of questions regarding their health status and how they use their current plan. Based on the employees’ input, BlueBenefits Center will recommend plans that best fits their needs.

How does the exchange get compensated: Off of product offerings

Standard or Custom Product Configuration: According to Bruce Allen, director of marketing for the Blues carrier, the exchange has 18 options across four medical plans, and may add more selections depending on customer preferences.

Do they Utilize Other Technology Company Solutions:

Single-carrier or Multi-carrier: Single carrier