Company name: Blue Cross and Blue Shield of Minnesota
Marketplace Name: Benefits Hub
Technology used to power platform: Bloom Health
CEO or Practice Leader: Michael J. Guyette -CEO
Main Location / Headquarters: St. Paul, MN
Founded / Exchange Launched: The benefits hub is now available to agents, brokers and large group employers as part of the 2015 open enrollment period.
Website: Please click here.
Membership/number of lives currently on platform: TBD
Segment size preference (“target business size”): Employers with more than 50 employees.
States of operation (if available): Minnesota
Are employers required to use a defined contribution: Yes
Carriers Offered: Blue Cross Blue Shield
Decision Support: Benefits Hub’s aims to create an educational and personalized shopping experience intended to build consumer confidence. First, through a short survey that captures health status, financial situation, and appetite for risk to recommend “Great Match” benefit plans tailored to employees’ unique personal and family needs. Secondly, licensed Advisors answer questions, make needs-based recommendations and can complete the benefit selection process.
How does exchange get compensated: TBD
Do they Utilize Other Technology Company Solutions:
Single-carrier or Multi-carrier: Single-carrier
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